Privacy Policy

Using our website –
By using this site, you indicate that you accept the terms herein and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our web site.

1. Legal

This web site (the ”Site”) is owned and administered by Axkid AB (publ), a Swedish limited liability company with corporate identity No. 556791-1887 and whose registered address is Göteborgsvägen 94, SE-431 37 Gothenburg, Sweden. Company seat is Gothenburg, Sweden. When used below, Axkid™ means Axkid AB (publ) or any subsidiary of Axkid AB (publ), as applicable.

Although all reasonable care has been taken to assure the security of and the accuracy of the information on this Site, the Site, and its content is provided “as is”. In no event shall Axkid™ be liable to any party for any direct, indirect, consequential or other kind of damages for any use of the Site, or on any hyperlinked web site, including, without limitation, any lost profits, business interruption, loss of programs, loss of data or otherwise, even if Axkid™ has been expressly advised of the possibility of such damages.

Any photos, software or other intellectual property that may be available to download from the Site (the “Axkid™ IP “) is the copyrighted work of Axkid™ and/or its licensors. Use of the software is governed by the terms of end user license agreement, if any, which accompanies or is included with such software. Unless otherwise follows from a license agreement, software is made available for downloading solely for use by end users and only for the purpose for which the software is made available. Any reproduction or redistribution of software is expressly prohibited and may result in civil and criminal penalties. The software is warranted, if at all, only according to the terms of the license agreement. Axkid™ hereby disclaims all warranties with regard to Axkid™ IP, including all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement.

Product images on the Site or in catalogs are for illustrative purposes only and may differ from the actual product/appearance. Site may provide various technical specifications concerning Axkid™ products and applications related to those products. These specifications do not form part of an instruction manual for Axkid™ products. The information on the Site only serves general information purposes, it may be subject to change at any time without prior notice to the user. Therefore, technical specifications concerning Axkid™ products and information about applications related to those products offered on the Site may differ from realities. Binding specifications and information are only those in the instruction manual of the product purchased. No information published on the Site constitutes a solicitation or offer, or invitation to conclude any legal act of any kind whatsoever; it solely serves informational and descriptive purposes.

2. What is a cookie?

Cookies are small text files which are placed on your device via your browser when you visit the Site or use our mobile application (the “App”). You can find more general information about cookies at:

Some cookies that we use may collect personal data about you. In the privacy section below, we explain what “personal data” is, what personal data we collect about you and how we use it.

Generally, the cookies used on the Site and on the App perform up to four different functions:

– Strictly necessary cookies: These are cookies which are strictly necessary for us to provide a service requested by you, or to comply with legal requirements.

– Performance cookies: These cookies collect anonymous information about the web pages you visit.

– Functionality cookies: These cookies remember your choices to improve your experience of the Site and the App. We use these cookies to allow the Website and the App to remember choices you make, such as username, language, the region you are in, and changes you make to various other parts of the Website or the App which you can customize. The aim of these cookies is to provide you with a more personal experience so that you do not have to reset your preferences each time you visit us.

– Targeting, advertising and third-party cookies and similar technologies: We allow third-party cookies, web beacons and similar technologies, placed by our re-targeting and advertising partners, to track your browsing habits on the Site and App (and also elsewhere on the internet and other apps) so that we can later show you targeted ads on other websites (including on social media sites) which we hope are relevant to your interests. We also allow third-party cookies.

3. Why and how do we collect your data?

When you visit the Site or use the App, Axkid™ will use cookies to ensure that you get the best experience. These cookies might collect personal data about you. The information does not usually directly identify you, but it can give you a more personalized web experience. You can choose not to allow different types of cookies below. However, by doing so it may impact your experience of the Site/App and the services we are able to offer. We will need to use a cookie to remember the choices that you have made. This will have a couple of consequences such as a need to update your preferences and submit your preferences again if using a different device or browser.

When you visit the Site or use the App we collect and process your IP number and information on your browsing on our Site/use of our App. The purpose of our processing is to identify you as return visitor to our Site/App, to analyse the behaviour of visitors to our Site/App, to enhance our communication and structure of our Site/App and to build a profile of your interests to be able to show you relevant adverts for our products on other websites.

We may process your geolocation data to ensure that we can provide you with our services and information about dealership closest to your current location. Further, when you use the App, we may collect certain information automatically, including technical information related to your mobile device, information about the way you use the App and we may also collect information stored on your device, including contact information, location, movement pattern information or other digital content.

Your personal data will be disclosed to and processed by our affiliates and business partners for the above purposes. We will retain your personal data up to two (2) years after your last visit to our Site or last use of the App.

4. Which cookies do we use?

The table below explains what cookies we use on the Site and the App, and the reasons why we use them:

NamePurposeStorage time
Cb_aktiveradIndicate that the user has accepted cookies1 year
Woocommerce_cart_hashHelps WooCommerce detect when the cart changesSession
Woocommerce_items_in_cartHelps WooCommerce detect when the cart changesSession
wp_woocommerce_session_Contains a unique code for each customer so that it knows where to find shopping cart data in the database for each customer2 days
_dc_gtm_Used to substantiate the request1 min
Is_smashpushCollects no personal data. The purpose is to improve pagespeed for the user1 year
_gaThis cookie collects information about the number of visitors, how many pages are visited, how long each user stays on the website and campaign statistics. Data collected by Google Analytics is anonymous1 year
_gidCollects information about how visitors integrate with the website, creates a report on how the website performs. The information collected includes the number of visitors and the source / medium that made them found to the website. Data is anonymous1 year
_gat_UA-17650561-5A cookie linked to Google Analytics that limits the amount of data that Google collects on high-traffic websites1 year
_fbpConnected to Facebook and all digital platforms owned by Facebook, for marketing to you who visited axkid’s website1 year
_hjidThis cookie is used to improve the user experience. It is not placed until the user lands on a Hotjar script page. The user is assigned an anonymous ID number that is linked to the web browser. In this way, the experience for the user is adapted during recurring visits1 year
__hstcSet up by Hubspot to track visitors. Collects information about the domain name, first visit, last visit and the current visit, including the session number1 year
hubspotutkCollects information about the user and sends it to Hubspot. Hobspot then uses the information to delete contacts. This means deleting information that already exists1 year
__hssrcCollects information so Hubspot can determine if it is a new session or if it is the visitor who closed and reopened the browser1 year
__cfduidCollects information that helps identify individuals behind one and same IP address. Does not collect personal data, its purpose is to be able to ensure security at the individual level on the web1 year
__hsscThe purpose of this cookie is to keep track of the different sessions. It determines whether the session number should be changed. Contains domain, page view number (viewCount) and timestamp1 year
_hjFirstSeenTracks if the user has visited the page before or if it is a new user1 year
_hjIncludedInPageviewSampleDetermines where in the statistics table the user’s navigation should be placed1 day
_hjAbsoluteSessionInProgressThe cookie counts how many times the page has been displayed to different users1 year
frThe cookie is placed by Facebook to show relevant ads to the user as well as measure and improve the advertising. The cookie tracks the user’s behavior over the web on websites that have Facebook pixels or social plugins3 mo
vuidCookie placed by Vimeo. This cookie is used to collect tracking information. It sets a unique ID to place videos on the site2 years
test_cookieDetermines if the user’s browser supports cookies14 min
__cfduidPlaced by CloudFlare to identify individual users behind a shared IP address. The purpose is to apply security settings at the individual level. Does not repair any personal data1 mo
rc::aUsed to distinguish whether the user is a user or a botResistant
rc::bUsed to distinguish whether the user is a user or a botSession
_hstcCreates a unique ID for the session. Enables them to collect data about the user’s behavior on the site1 year
_gatCreates a unique ID for the session. Enables them to collect data about the user’s behavior on the site1 year
_ptg.gifSends data to Hubspot about the user’s device and behavior. Tracks the user between devices and marketing channelsSession
ads/ga-audiencesUsed by Google Ads to re-engage visitors who, based on their online behavior across websites, are at the end of the funnelSession
embeded/v3/counters.gifCollects data on what content the user integrates with in order to know its preferencesSession
IDEUsed by Google to track user behavior after clicking on the advertiser ad. The purpose is to measure the effectiveness of an ad and to be able to show targeted ads1 year
NIDRegisters a unique ID for the user that is identified during return visits to the site. The purpose is to be able to target ads6 mo
pagead/1p-user-list/#Tracks if the user has shown interest in a specific product and detects if they are on several different devices. The purpose is to measure the effect of advertising between different devicesSession
RULUsed by DoubleClick to determine if advertising is displayed correctly. The purpose is to create effective marketing1 year
test_cookieDetermines if the user’s browser supports cookies1 day
trPlaced by Facebook. The purpose is to deliver advertising tools such as real-time bidding from third party partnersSession
Visitor_info1_livePlaced by YouTube to determine the breadth of integration with videos on site179 days
YSCPlaced by YouTube. Registers a unique ID of the user to collect data about which movies on YouTube the user is integrated withSession
yt-remote-cast-installedPlaced by YouTube. Stores the user’s video preferencesSession
yt-remote-connected-devicesPlaced by YouTube. Stores the user’s video preferencesResistant

5. Privacy

Axkid™ is the controller in relation to processing of your personal data. Axkid™ is committed to protect your privacy and comply with the requirements of applicable data protection legislation. The term ”personal data” as used herein means any information which could be used to identify you, either directly or indirectly, for example in combination with any other information we may hold about you.

This privacy section of our terms governs our use of your personal data which Axkid™ may collect about you. It covers the collection of personal data via the Site, via the App, via our customer feedback survey or market research, from competition entry and from our pages on third party social media channels such as Facebook, Twitter, Pinterest, Instagram, YouTube.

We will collect personal data that you share with us when you sign up to our mailing lists or when you complete one of our customer feedback surveys or enter a competition. We may collect IP address, MAC address, other browser-generated information, e.g. browser type, operating system, date and time of access, how long a person looks at a website, what they look at etc. and location information. We may also collect personal data when you interact with us, or use any of our pages on social media sites, such as Facebook, Twitter, Pinterest, Instagram, YouTube. Such social media sites will also have their own privacy policies.

The personal data that we collect about you may be transferred to, accessed, used or stored in, a country outside the European Economic Area, either by us or by any of the third parties with whom we share your personal data. Any transfer of data will be in compliance with the laws which apply to Axkid™. We will use appropriate technical and organisational measures, including encryption, to protect your personal data, but we cannot guarantee the security of data on transmission via the internet.

Consent for Marketing of products and services

Example: Send relevant offers via e-mail or SMS on similar products and services, view product recommendations, carry out campaigns and events for a specific customer segment

Legal basis: Fulfillment of purchase or consent agreement
Storage time: Until the consent is revoked

Type of personal data:
Name, address, email, phone number
Order information
Delivery information
Use of website
Other personal information provided when contacting us

6. Your Rights

You have the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you. You also have the right to access any personal data that we hold about you. To prevent fraudulent access, we will, however, require you to provide suitable ID to confirm who you are, before providing any personal data.

By accepting our terms, you have given your consent to collect, process and use your personal data. Your consent is voluntary and may always be revoked.

You are able to disable cookies used on the Site and on the App, if you would like to. If you do so, you may find that certain parts of the Website or the App do not work at all, or do not work correctly. You can disable and/or delete all types of cookies by using your browser settings.

If you wish us to update or erase your personal data, restrict our processing of your personal data or if you have any questions regarding your personal data, please contact us on