55,600 preschool children march today backward for their right to sit safely in the car

Child Safety Day is held today in Sweden for the 11th year in a row. This event is an initiative of the Swedish National Society for Road Safety (NTF) and Volvia with the purpose to focus on the importance of rear-facing travels and to educate about child safety on the roads. Something that we at Axkid stand for as we advocate rear-facing for as long as it is possible.

The theme of this day is to do different activities facing backward to help preschools, playfully, address road safety and child safety in the car. The highlight of the day is the traditional backward march; a manifestation where preschool children walk backward to alert parents about their right to travel safely.

This year, 55,600 preschool children participated in the backward march. Since the first march, more than 400,000 preschoolers have been marching backward for their right to sit safely in the car and for as long as possible. By actively involving children into their right for safety travels, parents become more and more aware of the importance of rear-facing and child safety.

In connection with Child Safety Day, Volvo’s insurance company, Volvia, also releases its annual survey. This year’s survey, we see an increasing number of Swedish children traveling safely, but as many as almost every fifth child is also turned too early into a forward-facing car seat; although children under five should still travel in a rear-facing.


Read the full report here:




Picture: Volvia