Why keep them 5x safer for at least 4 years longer

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5 reasons why it’s 5 times safer


Better Impact distribution

In the event of a crash, a rear-facing seat spreads the force of the impact more evenly across the child's body, particularly over the back, which is the strongest part of a young child's body.


More protection for head and neck

Children's heads are proportionally larger than adults' making them more vunerable to severe neck injuries. Rear-facing seats better support a child's head, neck, and spine during a collision.


Increased protection of lower body

A 3-point seat belt can injure a child's underdeveloped pelvis and slip, concentrating force on the stomach. In contrast, a rear-facing car seat features a 5-point harness that prevents the 'submarining' effect


Better Support for the fragile neck

A child's neck is especially vulnerable due to its incomplete development and it faces extra strain from their proportionally heavier head in a collision. rear-facing car seats provide better support for this fragile area.


Seat ‘shell’ construction protects better at every impact Angle

Most car accidents involve a frontal impact, but side impact collions are particulary dangerous. Rear-facing car seats designs are more effective at shielding the head and torso.

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Forward-facing vs

Dummy represents a 3-year old.
Crash speed is 50 km/h

Sweden is in a safety league of it’s own

aldman why rf

Inspired by astronauts, the swedes invented rear-facing seat technology all the way back in 1963

Bertil Aldman (1925–1998) was a Swedish professor renowned for inventing rear-facing child car seats, revolutionizing vehicle safety for children. Initially a medical doctor, Aldman shifted his focus to preventing injuries in car crashes by studying their biomechanics.

Inspired by astronauts’ rearward seating during launches, Aldman in the 1960s applied this idea to child car seats, arguing it offered better protection in collisions, especially for those under two, by more evenly distributing crash forces and reducing injury risks to vital areas like the head, neck, and spine.

(source: Wikipedia)


Swedish Plus Test: Toughest rear-facing test in the world

Sweden created its own crash test to better reflect real world conditions with shorter breaking distances and tougher limits on neck forces. As a consequence only rear-facing car seats can pass it.

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ADAC Test: The biggest crash test in the world

ADAC is the German Motor Association Club and they test a big proportion of the seats that are sold in Europe. The ADAC test uses higher speed than the certification test as well as customer usability reviews, and chemical textile testing to evaluate the car seats.

R129 Test: European Union’s certification test

The R129 Certification test is compulsory and must be passed by all car seats sold in the European Union. The R129 Regiment certification is also called iSize and was recently updated from the older ECE r44 regiment.

isize UN R 129 small