ESSENTIAL PARENT GUIDE
Why keep them 5x safer for at least 4 years longer
Learn why rear-facing car seats are superior forward-facing
5 reasons why it’s 5 times safer
Better Impact distribution
In the event of a crash, a rear-facing seat spreads the force of the impact more evenly across the child's body, particularly over the back, which is the strongest part of a young child's body.
More protection for head and neck
Children's heads are proportionally larger than adults' making them more vunerable to severe neck injuries. Rear-facing seats better support a child's head, neck, and spine during a collision.
Increased protection of lower body
A 3-point seat belt can injure a child's underdeveloped pelvis and slip, concentrating force on the stomach. A rear-facing car seat has a 5-point harness that prevents the 'submarining' effect
Better Support for the fragile neck
A child's neck is especially vulnerable due to its incomplete development and it faces extra strain from their proportionally heavier head in a collision. rear-facing car seats provide better support for this fragile area.
Seat ‘shell’ construction protects better at every impact Angle
Most car accidents involve a frontal impact, but side impact collions are particulary dangerous. Rear-facing car seats designs are more effective at shielding the head and torso.
Sweden is in a safety league of it’s own
Inspired by astronauts, the swedes invented rear-facing seat technology all the way back in 1963
Bertil Aldman (1925–1998) was a Swedish professor renowned for inventing rear-facing child car seats, revolutionizing vehicle safety for children. Initially a medical doctor, Aldman shifted his focus to preventing injuries in car crashes by studying their biomechanics.
Inspired by astronauts’ rearward seating during launches, Aldman in the 1960s applied this idea to child car seats, arguing it offered better protection in collisions, especially for those under two, by more evenly distributing crash forces and reducing injury risks to vital areas like the head, neck, and spine.
Swedish stats speak for themselves
Fatal injur. per million children (0-4y) GER
Fatal injur. per million children (0-4y) SWE
avg. age to turn forward-facing in EU
avg. age of forward facing in SWE
CRASH TESTS YOU SHOULD KNOW ABOUT
Swedish Plus Test: Toughest rear-facing test in the world
Sweden created its own crash test to better reflect real world conditions with shorter breaking distances and tougher limits on neck forces. As a consequence only rear-facing car seats can pass it.
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ADAC Test: The biggest crash test in the world
ADAC is the German Motor Association Club and they test a big proportion of the seats that are sold in Europe. The ADAC test uses higher speed than the certification test as well as customer usability reviews, and chemical textile testing to evaluate the car seats.
R129 Test: European Union’s certification test
The R129 Certification test is compulsory and must be passed by all car seats sold in the European Union. The R129 Regiment certification is also called iSize and was recently updated from the older ECE r44 regiment.
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BE SEAT SAVVY
Will it fit my car?
All car seats sold in our e-commerce are delivered with a 14 day car-fit guarantee promise. If the seat does not fit in your car, we will take it back at no extra cost.
How long can I use the baby car seat?
An baby car seat is suitable from birth to around 10-12 months (up to 87cm), or until your child surpasses the seat’s weight or height limit. You can switch to a rear-facing car seat when your child can sit upright unassisted, possibly using a baby cushion insert for smaller infants.
How do I install the seat correctly?
Our car seats are designed to be easy to install correctly. However, should you still feel uncertain and want a second opinion – simply book a free video installation support with our experts.
What is the safest placement?
The rear seat in a car, either behind the front passenger seat or the middle seat, offers the best protection for a child. Check our vehicle list to view where you can position the car seat in your car.
SEE VEHICLE LIST
When is it safe to switch to forward-facing?
As research shows that rear-facing is up to 5 times safer than forward-facing, we encourage you to keep your child rear-facing for as long as possible, preferably all the way up to 125 cm (6-7 years).
