Terms of Use – www.axkid.com/us
By accessing or using this website (the “Site”), you acknowledge and agree to be legally bound by the following terms and conditions. If you do not agree to these terms, you are not authorized to use the Site and should discontinue use immediately.
- Legal notice
- What is a cookie?
- Why and how do we use cookies?
- Which cookies do we use?
- What personal data do we collect and why?
- International transfers
- Marketing communications
- Your rights under EU and other applicable laws
- Additional Privacy Rights for U.S. Residents
- How to exercise your rights
1. Legal notice
This Site is operated and maintained by Axkid AB (publ), a Swedish limited liability company with corporate registration number 556791-1887, having its registered office at Göteborgsvägen 94, 431 37 Mölndal, Sweden.
All content on the Site is provided “as is” without warranties of any kind, either express or implied. Axkid (TM) makes no representations or warranties regarding the accuracy, completeness, or suitability of the content and expressly disclaims any liability for any direct, indirect, incidental, consequential, or special damages arising out of or in any way connected with access to or use of the Site, even where Axkid (TM) has been advised of the possibility of such damages.
Any software, images, or other intellectual property available for download from the Site (collectively, the “Axkid IP”) is protected by copyright and other applicable intellectual property laws. Use of such IP is governed by the terms of any applicable license agreement. Unless otherwise permitted by such license agreement, the IP is provided solely for personal, non-commercial use. Unauthorized reproduction, redistribution, or reverse engineering of the IP is strictly prohibited and may result in civil or criminal penalties.
Product images and descriptions provided on the Site are for general informational purposes only and may not reflect the actual appearance or functionality of the physical product. Binding specifications are provided solely in the user manual accompanying the purchased product.
The content of this Site does not constitute an offer or solicitation to engage in any contractual relationship or legal act. It is intended exclusively for informational purposes.
2. What is a cookie?
Cookies are small text files placed on your device via your browser when you visit the Site or use our mobile application (the “App”). Some cookies may collect personal data about you. You can find more general information about cookies at: www.allaboutcookies.org.
3. Why and how do we use cookies?
We use cookies and similar technologies for the following purposes:
- Strictly necessary cookies – These are essential for the proper operation of the Site and to fulfill your requests or comply with legal requirements.
- Performance cookies – These collect aggregated, anonymous information about how visitors use the Site and App.
- Functionality cookies – These remember your preferences (such as language or region) to personalize your experience.
- Advertising and third-party cookies – These allow us and our partners to track your browsing habits and deliver targeted ads on other sites.
Some of these cookies may process your personal data. You can manage your cookie preferences at any time through our cookie consent tool.
4. Which cookies do we use?
We may use cookies provided by trusted partners such as Google, Facebook, Hotjar, Hubspot, Vimeo, and others. These cookies may collect data for analytics, advertising, or improving the user experience.
A detailed list of cookies used on the Site and App, their purposes, and retention periods is available in our Cookie Table below.
| Name | Purpose | Storage time |
| Cb_aktiverad | Indicate that the user has accepted cookies | 1 year |
| Woocommerce_cart_hash | Helps WooCommerce detect when the cart changes | Session |
| Woocommerce_items_in_cart | Helps WooCommerce detect when the cart changes | Session |
| wp_woocommerce_session_ | Contains a unique code for each customer so that it knows where to find shopping cart data in the database for each customer | 2 days |
| _dc_gtm_ | Used to substantiate the request | 1 min |
| Is_smashpush | Collects no personal data. The purpose is to improve pagespeed for the user | 1 year |
| _ga | This cookie collects information about the number of visitors, how many pages are visited, how long each user stays on the website and campaign statistics. Data collected by Google Analytics is anonymous | 1 year |
| _gid | Collects information about how visitors integrate with the website, creates a report on how the website performs. The information collected includes the number of visitors and the source / medium that made them found to the website. Data is anonymous | 1 year |
| _gat_UA-17650561-5 | A cookie linked to Google Analytics that limits the amount of data that Google collects on high-traffic websites | 1 year |
| _fbp | Connected to Facebook and all digital platforms owned by Facebook, for marketing to you who visited axkid’s website | 1 year |
| _hjid | This cookie is used to improve the user experience. It is not placed until the user lands on a Hotjar script page. The user is assigned an anonymous ID number that is linked to the web browser. In this way, the experience for the user is adapted during recurring visits | 1 year |
| __hstc | Set up by Hubspot to track visitors. Collects information about the domain name, first visit, last visit and the current visit, including the session number | 1 year |
| hubspotutk | Collects information about the user and sends it to Hubspot. Hobspot then uses the information to delete contacts. This means deleting information that already exists | 1 year |
| __hssrc | Collects information so Hubspot can determine if it is a new session or if it is the visitor who closed and reopened the browser | 1 year |
| __cfduid | Collects information that helps identify individuals behind one and same IP address. Does not collect personal data, its purpose is to be able to ensure security at the individual level on the web | 1 year |
| __hssc | The purpose of this cookie is to keep track of the different sessions. It determines whether the session number should be changed. Contains domain, page view number (viewCount) and timestamp | 1 year |
| _hjFirstSeen | Tracks if the user has visited the page before or if it is a new user | 1 year |
| _hjIncludedInPageviewSample | Determines where in the statistics table the user’s navigation should be placed | 1 day |
| _hjAbsoluteSessionInProgress | The cookie counts how many times the page has been displayed to different users | 1 year |
| fr | The cookie is placed by Facebook to show relevant ads to the user as well as measure and improve the advertising. The cookie tracks the user’s behavior over the web on websites that have Facebook pixels or social plugins | 3 mo |
| vuid | Cookie placed by Vimeo. This cookie is used to collect tracking information. It sets a unique ID to place videos on the site | 2 years |
| test_cookie | Determines if the user’s browser supports cookies | 14 min |
| __cfduid | Placed by CloudFlare to identify individual users behind a shared IP address. The purpose is to apply security settings at the individual level. Does not repair any personal data | 1 mo |
| rc::a | Used to distinguish whether the user is a user or a bot | Resistant |
| rc::b | Used to distinguish whether the user is a user or a bot | Session |
| _hstc | Creates a unique ID for the session. Enables them to collect data about the user’s behavior on the site | 1 year |
| _gat | Creates a unique ID for the session. Enables them to collect data about the user’s behavior on the site | 1 year |
| _ptg.gif | Sends data to Hubspot about the user’s device and behavior. Tracks the user between devices and marketing channels | Session |
| ads/ga-audiences | Used by Google Ads to re-engage visitors who, based on their online behavior across websites, are at the end of the funnel | Session |
| embeded/v3/counters.gif | Collects data on what content the user integrates with in order to know its preferences | Session |
| IDE | Used by Google to track user behavior after clicking on the advertiser ad. The purpose is to measure the effectiveness of an ad and to be able to show targeted ads | 1 year |
| NID | Registers a unique ID for the user that is identified during return visits to the site. The purpose is to be able to target ads | 6 mo |
| pagead/1p-user-list/# | Tracks if the user has shown interest in a specific product and detects if they are on several different devices. The purpose is to measure the effect of advertising between different devices | Session |
| RUL | Used by DoubleClick to determine if advertising is displayed correctly. The purpose is to create effective marketing | 1 year |
| test_cookie | Determines if the user’s browser supports cookies | 1 day |
| tr | Placed by Facebook. The purpose is to deliver advertising tools such as real-time bidding from third party partners | Session |
| Visitor_info1_live | Placed by YouTube to determine the breadth of integration with videos on site | 179 days |
| YSC | Placed by YouTube. Registers a unique ID of the user to collect data about which movies on YouTube the user is integrated with | Session |
| yt-remote-cast-installed | Placed by YouTube. Stores the user’s video preferences | Session |
| yt-remote-connected-devices | Placed by YouTube. Stores the user’s video preferences | Resistant |
5. What personal data do we collect and why?
When you visit the Site or use the App, we may collect and process your:
- IP address and device identifiers
- Browser and usage data
- Geolocation data to provide relevant information (e.g., nearby dealers)
- Order and delivery information if you purchase products
- Contact information if you interact with us or join our mailing lists
- Social media interaction data (e.g., Facebook, Instagram)
We use this data to:
- Identify repeat visitors
- Analyze Site and App usage
- Improve our products and services
- Personalize content and advertising
- Communicate with you
We may share your personal data with trusted affiliates, business partners, advertising and analytics providers, or service providers as necessary for these purposes.
6. International transfers
Your personal data may be transferred to, accessed, or stored in countries outside the European Economic Area (EEA). Such transfers will comply with applicable data protection laws and include appropriate safeguards such as standard contractual clauses and technical measures like encryption.
7. Marketing communications
Legal basis: Consent or performance of a contract
Retention period: Until you withdraw your consent
Where you have provided consent, Axkid may contact you with marketing communications via email, SMS, or other channels. You may withdraw your consent at any time.
8. Your rights under EU and other applicable laws
You have the right to:
- Request access to your personal data
- Request correction or erasure of inaccurate or outdated data
- Restrict or object to the processing of your data
- Withdraw consent for marketing communications
- Manage your cookie preferences through your browser settings or our cookie tool
Axkid may require proof of identity to verify your request and will respond within legally required timeframes.
9. Additional Privacy Rights for U.S. Residents
California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”). These include the right to:
- Know what categories of personal information we collect, use, disclose, or share
- Access specific pieces of personal information we hold about you
- Request that we delete your personal information (subject to certain exceptions)
- Opt out of the sale or sharing of your personal information for cross-context behavioral advertising
- Correct inaccurate personal information
- Limit the use and disclosure of sensitive personal information
Categories of personal information we collect may include: Identifiers (e.g., name, email, address, IP), internet or electronic activity, geolocation data, commercial information (e.g., purchase history), and inferences drawn to create a profile.
We may share your personal information with trusted partners, advertising networks, and analytics providers for the purposes described in this Privacy Notice. Axkid does not sell your personal information for monetary consideration. However, certain data sharing (e.g., with advertising partners) may be considered a “sale” or “sharing” under CCPA/CPRA. You have the right to opt out of such sharing at any time by contacting us at support.na@axkid.com. No separate page is required — simply reach out and we will process your request accordingly.
Other U.S. State Rights
Residents of other U.S. states may also have privacy rights under applicable state laws (e.g., Virginia, Colorado). This may include the right to opt out of targeted advertising, request access or deletion, or appeal decisions regarding your privacy requests. We will not discriminate against you for exercising these rights.
10. How to exercise your rights
For all privacy-related inquiries or to exercise any of your rights, please contact:
We may require you to verify your identity before fulfilling certain requests. We aim to respond within the timeframes required by applicable law.