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In the report “Child Safety in Cars,” we have researched parents’ behaviours and knowledge regarding the safest ways for children to travel in cars, focusing on car seat regulations. The report is released in two different editions, one in Sweden and one in the UK. In Sweden, we are launching the report together with the insurance company Volvia, which has been the initiator and organiser of the study between 2009 and 2023. In the UK, the report is being released for the very first time.
The reports show that there are many differences between the markets when it comes to child car safety, both in terms of regulations and parents’ knowledge and behaviours.
In Sweden, in addition to the European law, there is a national recommendation stating that children should travel rear-facing until at least the age of 4, preferably longer. For more information about the importance of rear-facing travel, read our guide on why rear-facing is safer.
In the UK, however, only the European law is presented which requires children to travel rear-facing until a minimum 15 months old under R129 regulation. Despite extensive research showing that rear-facing travel is up to five times safer for children in cars.




Following the law, most parents in the UK turn their children forward-facing before or by the age of 2, while in Sweden, this typically happens when the child is 4 years old.
What we can see in this year’s report, both for Sweden and the UK, is that parents largely follow what the car seat law and national recommendations say regarding how tall a child should travel rear-facing.


* Some older regulation weight-based R44 car seats can still legally permit forward-facing travel from just 9kg in the UK.


Both in Sweden and the UK, the car seat law states that children must use a child restraint until they are at least 135cm tall or up to 12 years old, whichever comes first.
The low use of child restrains among older children in both Sweden and the UK highlights that parental knowledge needs improvement.
Learn more about our commitment to child safety and how we view in-car safety in our safety philosophy.


of children travel rear-facing in Sweden at 2-3 years.
of children travel rear-facing in UK at 2-3 years.
of children travel rear-facing in Sweden at 4 years.
of children travel rear-facing in UK at 4 years.








Download our child safety report and learn more about childrens safety in traffic.