Our approach to safety and sustainability

Sustainability at Axkid

Read Sustainability Report 2024

At Axkid, sustainability has a high focus. Our mission extends beyond profits to saving children’s lives and fostering a more sustainable world. Everything we do is for the children, their parents, their grandparents, their friends, for all the adventures ahead.

This is Axkid

We’re proud to be pioneers of extended rear-facing car seats and advocates for children’s traffic safety. Our vision is to set new standards for children’s safety in traffic while also working towards a better, more sustainable world.

Recognising that the youngest explorers deserve the best protection and comfort, we draw on our Swedish heritage in safety, innovation, and design to create some of the safest car seats available. Our commitment to pioneering children’s traffic safety goes beyond products, we´re dedicated to sharing our knowledge and educating others about children’s safety in traffic.

Guided by our core values of Knowledge, Innovation, Dedication and Sustanability, we’re committed to continuous improvement, both in ourselves and our products. We do this to bring adventures to children and peace of mind to parents.

About us

Safety on the roads

Our mission is to safeguard children’s lives and foster a better, more sustainable world. We achieve this by prioritising safety and providing families with peace of mind through rear-facing car seats, a proven lifesaving solution.

Research indicates that rear-facing car seats offer up to five times greater safety compared to forward-facing seats for children. This heightened safety is attributed to the unique physiology of children – they are not miniature adults, but rather individuals with developing bodies and distinct proportions.

Learn more about rear-facing

Axkids approach to sustainability

How are we adressing our main topics

Sustainablity is not only about emissions, it is about all our impacts on the world. One of our biggest impacts is the positive effect of children travelling safer in rear facing seats. This is accomplished through spreading infoarmtion to inform parents about the benefits of extended rear facing travel. We work to provide consumers with accurate and well-founded information on why rear-facing is the safest way for a child to travel in a car. We arrange events like our Safety conference in 2024 to spread information.

We analyse and create scenarios for possible future developments and adapt our strategies accordingly.

We work with our products, which is our main source of greenhouse gas emissions, through different initiatives. We put high focus on analysing and learning where our emissions come from and what we can do to mitigate them.

Providing solutions that enable rearfacing travel for as long as possible. Tested in real life and going beyond regulations to provide real life safety to provide parents with ease of mind and confidence about their choice.

We address this topic in many ways including new business models that use a circular approach, extending the lifespan of our products, enabling service and repairs to a high degree utilising recycled materials and making products easier to recycle. All of these activities aim to cerate a cyclic environment for our products, where waste and emissions are minimized.

*In the sustainability area there are an almost endless amount of topics that can be relevant. It is not possible to focus on all of them and every company will have different areas that are important. We need to find what topics are most relevant for our company. To do this we use a materiality assessment. It’s a robust tool for assessing the significance of sustainability factors to our business. It integrates insights from stakeholder engagement and financial analysis, offering a comprehensive view of our material topics. Through our assessment we have concluded that our five main topics, listed above, are the ones where we can make a positive difference on the world!

What are we doing to reduce our product emissions?

Efficient design

All our products are developed under the principle of using the right materials in the right place. We make our plastic parts thinner than normal and let robust steel parts bear the loads.

Use recycled materials

Changing materials of our current products to recycled materials.
This reduces our resource use and over time will make products more circular.

Transfer to renewable energy in the supply chain

Parts of our emissions are related to the manufacturing and treatment of parts for our products. These processes require energy, and we strive to influence our supply chain to transfer to renewable energy sources.

Energy efficiency in production

We work with our suppliers to increase the energy efficiency
in the production of our parts.

Extend product lifetime

We have created an initiative to set requirements, define methods and targets for extending the product lifetime through engineering changes and specifications in new product development.

Make recycling of products easier.

To become circular, the products need to be efficient to return materials to the material flows through recycling. This requires redesign of existing products and specifications and processes for new product development.

Sustainability initatives

Examples of updates and innovations on our journey.

Recycled Textiles as Standard

From late 2024, all Axkid-developed products feature upholstery made from recycled polyester — primarily sourced from PET bottles. We go beyond legal requirements by testing for banned chemicals, ensuring both safety and sustainability.

Recycled Packaging

In 2024, we transitioned to using packaging with 70% recycled content for all internally developed products — a significant step for our large-scale packaging footprint. Today, 25% of materials across our entire product range are recycled. We also use water based ink for printing.

Digital Product Manuals

Starting in 2024, all Axkid car seats come with digital manuals, reducing paper waste and ensuring real-time access to the latest safety instructions. Interactive versions are being rolled out in 2025 to further improve usability.

Mechanical Solutions Over Electronics

To reduce the climate impact associated with electronics, we’ve replaced the electronic support leg indicator on the Axkid One 3 with a mechanical solution. It offers a robust, maintenance-free design and helps lower the product’s total carbon emissions.

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Axkid Care

Axkid Care is our rental program operational in Sweden and through partners in Germany, presenting a distinctive value chain where products are returned to us post-rental for refurbishment and reuse. The flow of products begins with their return to Axkid, where they undergo thorough safety checks, cleaning, and preparation for subsequent use. Each product is meticulously inspected against extensive checklists to ensure safety and quality.

Axkid Care not only provides value to customers through flexible rental options but also supports our commitment to sustainability by promoting the reuse and recycling of products. This circular business model helps reduce waste and environmental impact, aligning with our broader sustainability objectives.

The people behind Axkid

At Axkid, we make no compromises on safety. The world’s youngest explorers require the best protection and comfort. Drawing on our Swedish heritage in safety, innovation, and design, we are producing some of the safest car seats available today and been doing so since 2009.

Everything we do is for the children, their parents, their grandparents, their friends, and for all the adventures ahead.

About us

Renewable Energy in the Supply Chain

Axkid is working to cut supply chain emissions by supporting a shift to renewable energy among its suppliers. A dedicated sustainability initiative targets a 50% reduction in energy use by 2035 and aims for 100% renewable energy utilization by 2040. This includes promoting energy-efficient production and partnering with logistics providers targeting net-zero transport.

Circular Product Design

Our product development focuses on long service life and recyclability. We aim for all in-house designed products to last 15 years and be recyclable, with components that can be separated and processed in existing systems. To support this, we design for disassembly and prioritize reusable or recyclable materials — helping reduce waste and support a circular economy.

Supplier Code of Conduct

Axkid requires all Tier 1 and Tier 2 suppliers to follow its Responsible Sourcing Policy and Code of Conduct, aligned with the UN Global Compact. The policy includes risk-based due diligence and audits to ensure environmental and social compliance. Suppliers must uphold labor rights, ensure safe working conditions, and support environmental goals across the value chain.

From Insight to Action

Axkid has introduced internal tools like the Sustainability Hub and mandatory training to build awareness of challenges such as supply chain emissions and chemical safety. Improved reporting systems and data quality enable better tracking of emissions and supplier performance, making sustainability a daily operational priority.

Solar Panels at the Axkid factory

Our Taicang manufacturing site will become solar-powered in 2025, covering the full annual electricity consumption.

Sustainability is a journey

We Know It’s Not Perfect — Yet. However, we’re proud of the steps we’ve taken so far. But we also recognize there’s more to do. As an example, in 2024, only 19% of our energy in the supply chain was renewable and only 26% of our material were recycled. That’s why we continue to challenge ourselves, support our partners, and innovate for a cleaner, safer future.